1-2-3 Marketing Plan

Daily

• FB + IG Reel or story: special, pizza pull, live band clip, or patio vibe
• Reply every DM and review within business hours
• Confirm tomorrow's 86 board and specials with kitchen

Expected: attention, table utilization, delivery orders up

Weekly

• Google Business posts (2x): special + event
• Ask that week's happy tables to leave a review via /leave-review
• Email/SMS list blast of Tuesday pizza + weekend music
• Post one band graphic + one catering CTA

Expected: review velocity, Maps rank, booked parties

Monthly

• Scoreboard: Google reviews, party inquiries, delivery volume, hire apps
• Refresh one menu hero video / dish photo (Grok Imagine)
• One local keyword page push (e.g. best pizza Yorkville)
• Vault + Bristol cross-promo

Expected: rank climb, LTV, multi-location awareness

Channels

X · YouTube Shorts · Google · Facebook · Instagram. Ads only after NAP clean + about 30 Google reviews unless owners override.